We are committed to promote the benefits of hybrids over traditional open-pollinated varieties (OPVs) to farmers. Our investment in hybrid development goes hand-in-hand with trait innovation and has delivered profound benefits to both the industry and our farmer customers Growing hybrids requires a different set of best practices to optimise profitability of farmers and through the value chain.
Quality planting seed
The Pioneer brand is widely recognised as an industry leader in reliably supplying quality seed across its product range. Evolving expectations of our farmer customers drives continual improvement from our end to maintain leadership through our quality services and to protect our brand reputation in the long-term.
Through Pioneer’s leadership in product integrity and developing novel herbicide tolerance traits, we are bringing our farmer customers greater versatility and options to control weeds in crop rotations and reduce weed seedbanks in the farming system. While stewardship builds on the strong foundations of our farmers and their community, it proactively supports practice change to take advantage of opportunities.
Our leadership in product stewardship means professional application and our own testing of the industry-best seed-applied technology to provide a Betta Strike® so to speak … of our planting seed, protects seeding health to achieve optimal crop establishment.