Pioneer® Seeds Products

Pioneer Seeds welcomes Rebecca Underwood as Head of Sales – Australia

Pioneer Seeds is pleased to announce the appointment of Rebecca (“Beck”) Underwood as Head of Sales – Australia, reinforcing the company’s commitment to strengthening partnerships with resellers, agronomists and growers nationwide.

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Chief Operating Officer Jason Morris says Beck’s appointment reflects Pioneer Seeds’ commitment to the industry and customer relationships. 

“Beck brings a deep understanding of the Australian seed industry and proven ability to work closely with resellers and agronomists to deliver positive outcomes for Australian farmers,” says Jason. 

With over two decades of experience across agronomy, rural retail and seed leadership roles, Beck’s career is grounded in working closely with farming businesses all around the country. Raised on a family farm in Central West NSW, Beck has a strong appreciation for the challenges and opportunities facing Australian growers. 

“I look forward to spending time with our industry partners and growers, listening, learning and ensuring Pioneer Seeds continues to be a trusted and valuable partner in their businesses,” says Beck. 

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